Taboola is a content recommendation platform that helps online publishers and advertisers increase engagement and revenue through personalized content recommendations. It uses machine learning algorithms to analyze user behavior and preferences, and then displays recommended content, such as articles, videos, and sponsored content, on a publisher's website or mobile app. Taboola also offers a range of tools for targeting specific audiences, measuring performance, and optimizing campaigns. Some of the benefits of using Taboola includes increasing page views, engagement, session duration and revenue on websites and mobile apps.