Zoho CRM is a customer relationship management software that helps businesses manage and analyze customer interactions and data throughout the customer lifecycle, from lead to repeat sales. The platform includes features for sales force automation, marketing automation, customer support, and inventory management, as well as reporting and analytics tools. It also offers a range of integrations with other Zoho apps, such as email and accounting software, and third-party tools, such as calendars and social media. The software is designed to scale with businesses, making it a suitable solution for small and large enterprises, and it is also customizable to fit specific business process. Some of the benefits of using Zoho CRM includes ability to manage customer interactions, automating sales, marketing and customer service, tracking performance and analyze data for better decision making.

‍